Florida State

FSU Jameis Winston Twitter Campaign Backfires


james winstonA Florida State University twitter campaign went wrong in all possible ways Sunday. FSU athletic department opened last years Heisman Trophy winner Jameis Winston to Twitter questions with the hashtag #AskJameis.

The University was employing this Twitter campaign in an effort to solicit questions to be used for a video on the teams website, and the hastag #AskJameis took off on Twitter for all the wrong reasons.

The Twitter feed was constantly barraged by accounts mocking the Seminoles quarterback for multiple incidents that have taken place over the last year plus, the most notable incidents being his suspension from the baseball team for stealing $32 of crab legs from a Publix grocery store, and his alleged sexual assault of a female student last season, though he was never charged.

“I knew there was going to be some negativity going into it,” FSU director of sports information Elliott Finebloom said. “The goal of the Twitter Q&A was to continue to find ways to connect our fans and the players they support. That’s important to us … and social is a big way of doing it these days. That was the ultimate goal.”

Winston is not unfamiliar with the heckling that followed him through the football and baseball season based on his off the field incidents. The crab leg incident sparked a long series of internet jokes mocking the quarterback for the incident, and his seemingly insignificant punishment.

“There is definitely a group of people that [are looking to attack Winston],” Finebloom said. “He’s done such a good job of reaching our fan base in so many different ways. You’d hate to not be able to continue to make sure people knew about how many good things he does.”

Winston will have to continue to tune out the naysayers in the upcoming season if he hopes to help lead the Seminoles to another National Championship.

About Grant Hamersma

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